B2B telemarketing is still one of the most effective ways for a company to secure sales for products and services. But what if your in-house telemarketing efforts or outsourced telemarketing services have not been delivering? Where might the weak link in the process be, and what could you do to take things further?
A good telemarketing company will be able to help you improve and advance your telemarketing plan. In particular, the following are areas where companies often find they have room to take things further:
Dialling from the right B2B data lists is essential for an effective telemarketing campaign. If you are using the wrong data list, you could be pre-destined for failure because the numbers could all be a waste of time and effort. Cut down your data, and target only your market. Shed useless data and keep relevant data. Amp Telemarketing can help you build a meaningful data list to build your campaign on.
Understand Your Audience
Using the right data list can help you target only your relevant audience. But you also need to understand your audience to get good results from them. This works not only on a general level but an individual one. Make an effort to understand each prospect’s unique needs, and tailor your pitch to them. This will produce the best results and make the most efficient use of your time and theirs.
Set a Goal
Approach each prospect with a specific goal in mind. Think about what you hope to get out of the conversation, then aim to get it by the time the phone is hung up. Make sure these goals are attainable, however, or else you will be wasting your time. Knowing what your goals are with each prospect can also help you to prioritise your calls.
To be effective, calls should be properly scheduled. Get as much information on each prospect as you can in advance, and make each call at the time you believe will have the best chance of getting through. For example, would a certain prospect probably be easier to reach in the morning or the evening? Accommodating a prospect’s schedules not only gets through more easily, but shows you are willing to be cooperative.
In-House or Outsourced?
Decide whether you want to handle your telesales in-house or outsource to a professional telemarketing company. Whichever approach you take, remember that the success of your campaign relies on the skill of the telemarketer so it is important that calls are made by someone capable in telesales. External telemarketing services guarantee an experienced professional makes every call.
If you are considering the outsourced approach, amp telemarketing are here to help. We have over 20 years’ experience in providing effective, advanced, efficient b2b telemarketing campaigns. Please feel free to get in touch if you want to discuss your needs and find out more.