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Should Your Business be Outsourcing Telemarketing

Posted: 26/09/14 9:21 AM

In the early days of a business, your priority is to get things done while keeping costs down. To do this, many entrepreneurs become a sort of jack-of-all-trades. Any duty they can reasonably handle will be tackled personally in order to minimise outgoings while the business gets off the ground.

This can be great in the early days of trading. In fact, it’s an integral part of an entrepreneurial spirit. But as things pick up, you probably find yourself getting busier and busier. While a business always wants to keep costs down, you will also probably put greater priority on getting things done to the highest standard, and taking on to many duties yourself can become a false economy because it stops you from concentrating on the duties that directly earn you money.

One approach is to take on additional people to help you. However, when dealing with specific duties, it is often easier and more cost effective to outsource instead. You can usually receive a higher standard of service from an experienced professional, while freeing up your time to concentrate on the things you do best and grow your business. Accountants, bookkeepers and payroll bureaus are all common examples of things you want to outsource.

Many other business services could also be outsourced, and marketing and sales services are something you might wish to strongly consider. If your background is not in sales, or if you simply don’t have time to devote as much attention to this as you would like, it can be well worth contacting external marketing companies such as a B2B telemarketing company. This can be one of the most profitable things to outsource because marketing is tied up closely to business success. A professional telemarketing service will achieve the best possible results, winning new business and delivering a measurable return on your investment.

So how do you decide when it is time to outsource? This may require careful thought. The first thing to do is to identify the many areas that go into your business – both income-generating and operational. Set goals for each of these areas, and decide whether you have the time and the capabilities needed to achieve those goals yourself or if you will need help. You could also think about whether certain areas of your business already have room for improvement, and whether making that improvement with external help would deliver a real, positive impact for your business.

Ultimately, the goal is to make sure you have time to grow and improve your business rather than putting all your effort into keeping it ticking over. It is easy to get caught up in the day-to-day running of your business, but in the long term it will be more profitable to make sure you always have time to plan how your business can move onto bigger and better things.

If you are interested in outsourcing your telemarketing efforts, Amp Telemarketing will be happy to help. We are an established telemarketing company with more than 20 years of experience. To find out more, just give us a call.